Library Marketing and Communications Conference 2019 has ended

Create Your Own Event

Library Marketing and Communications Conference 2019

6:00pm

Dine Arounds TBA

7:00pm

LMCC 2019 Official Pre-Party and Fundraiser Thaxton Speakeasy

7:00am

Registration and Breakfast

8:00am

Welcome

8:15am

Let Me Be Clear: Communicating with Consistency and Transparency (President's Program)

9:00am

Beverage and Networking Break

9:30am

Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic Grand G/H Diversity, Equity, Inclusion and Cultural Competency for the Library Professional Grand F “Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students Grand A Using animation to build your brand physically and digitally Grand B/C

10:45am

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement Grand G/H Audience & Accessibility: Expanding Your Reach with Captioned Videos Grand F Are We There Yet? Using Data to Drive Outreach Grand B/C A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons Grand A

11:45am

Lunch

12:15pm

Posters Open Swag Swap Open

12:45pm

Empower Library Staff with Beautiful, Branded Templates! Grand A Marketing to Diverse Populations Grand F Make shift happen: Show your collections some marketing love (and engage readers, too!) Grand G/H Effectively Create and Market Your Library with Videos Grand B/C

2:00pm

Brick & Mortar to Digital: A Unified Brand Strategy Grand F Harnessing the Power of Staff Opinions Grand A Hook New Cardholders with Targeted Email Campaigns Grand G/H Engaging Digital Signs: User Study Impact & Best Design Principles Grand B/C

3:00pm

Snack Break Creating a culture of public engagement Deliberative Democracy in the Library: Partnering to Create Social Justice Spaces Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation Lean into the Heat Show Don't Tell: How Programs Communicate Priorities, Values, and Brand The Subtle Art (and Science) of a Pop-Up Program

3:45pm

Strategies for taming the content beast Grand B/C Accessible and Inclusive Design for library marketing Grand F Future of LMCC Grand A Leveraging User Experience Expertise For Engaging and Sustainable Social Media Grand G/H

5:15pm

5:30pm

OrangeBoy Networking Reception St. Louis Public Library

7:00am

Registration and Breakfast

8:00am

Welcome

8:15am

Seeing Diversity and Inclusivity Differently; Creating New Stories for Everyone

9:00am

Beverage and Networking Break

9:30am

First Impressions Matter: How to Win Friends in Admissions and Influence Prospective Students Grand A Systematizing Social Media While Maintaining Spontaneity Grand F Engaging Staff: How to get buy-in so that everyone is a marketer Grand G/H Insta-Story: The New Frontier for Library Marketing & Engagement Grand B/C

10:45am

Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community Grand F Integrating Library Communication Channels for a More Seamless Marketing Approach Grand G/H Design Basics: How to Create Better Visuals Grand B/C Pimp My Book Display: Transforming a Powerful Outreach Tool Grand A

11:45am

Lunch

12:45pm

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign Grand A When being user-focused ain’t so easy Grand G/H When Disaster Strikes: Turning misfortune into opportunity Grand F Word of Mouth Marketing: how to drive the message Grand B/C

2:00pm

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship Grand A In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums Grand G/H Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community Grand F Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library! Grand B/C

3:00pm

3:15pm

LMCG Board Open House Grand G/H