Library Marketing and Communications Conference 2019

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Library Marketing and Communications Conference 2019

6:00pm

Dine Arounds TBA

7:00am

Registration and Breakfast

8:00am

Welcome

8:15am

Keynote #1

9:00am

Beverage and Networking Break

9:30am

Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic Diversity, Equity, Inclusion and Cultural Competency for the Library Professional “Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students Using animation to build your brand physically and digitally

10:45am

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement Audience & Accessibility: Expanding Your Reach with Captioned Videos Are We There Yet? Using Data to Drive Outreach A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons

11:45am

Lunch

12:15pm

Posters Open Swag Swap Open

12:45pm

Empower Library Staff with Beautiful, Branded Templates! Marketing to Diverse Populations Make shift happen: Show your collections some marketing love (and engage readers, too!) Effectively Create and Market Your Library with Videos

2:00pm

Brick & Mortar to Digital: A Unified Brand Strategy Harnessing the Power of Staff Opinions Hook New Cardholders with Targeted Email Campaigns Engaging Digital Signs: User Study Impact & Best Design Principles

3:00pm

Snack Break Creating a culture of public engagement Deliberative Democracy in the Library: Partnering to Create Social Justice Spaces Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation Lean into the Heat Show Don't Tell: How Programs Communicate Priorities, Values, and Brand Start with Accessibility, Finish with Good Design The Subtle Art (and Science) of a Pop-Up Program

3:45pm

Lessons Learned from Two Failed Bonds and A Successful Levy Strategies for taming the content beast Accessible and Inclusive Design for library marketing Leveraging User Experience Expertise For Engaging and Sustainable Social Media

5:15pm

Dine Arounds & Reception

7:00am

Registration and Breakfast

8:00am

Welcome

8:15am

Keynote #2

9:00am

Beverage and Networking Break

9:30am

First Impressions Matter: How to Win Friends in Admissions and Influence Prospective Students Systematizing Social Media While Maintaining Spontaneity Engaging Staff: How to get buy-in so that everyone is a marketer Insta-Story: The New Frontier for Library Marketing & Engagement

10:45am

Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community Integrating Library Communication Channels for a More Seamless Marketing Approach Design Basics: How to Create Better Visuals Pimp My Book Display: Transforming a Powerful Outreach Tool

11:45am

Lunch

12:45pm

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign When being user-focused ain’t so easy When Disaster Strikes: Turning misfortune into opportunity Word of Mouth Marketing: how to drive the message

2:00pm

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library!

3:00pm