Library Marketing and Communications Conference 2019 has ended

Create Your Own Event

Library Marketing and Communications Conference 2019

9:30am CST

Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic Grand G/H Using animation to build your brand physically and digitally Grand B/C

10:45am CST

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement Grand G/H Audience & Accessibility: Expanding Your Reach with Captioned Videos Grand F Are We There Yet? Using Data to Drive Outreach Grand B/C A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons Grand A

12:45pm CST

Marketing to Diverse Populations Grand F Make shift happen: Show your collections some marketing love (and engage readers, too!) Grand G/H

2:00pm CST

Brick & Mortar to Digital: A Unified Brand Strategy Grand F Hook New Cardholders with Targeted Email Campaigns Grand G/H Engaging Digital Signs: User Study Impact & Best Design Principles Grand B/C

3:45pm CST

Strategies for taming the content beast Grand B/C Accessible and Inclusive Design for library marketing Grand F Leveraging User Experience Expertise For Engaging and Sustainable Social Media Grand G/H

9:30am CST

Engaging Staff: How to get buy-in so that everyone is a marketer Grand G/H

10:45am CST

Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community Grand F Integrating Library Communication Channels for a More Seamless Marketing Approach Grand G/H Pimp My Book Display: Transforming a Powerful Outreach Tool Grand A

12:45pm CST

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign Grand A When being user-focused ain’t so easy Grand G/H When Disaster Strikes: Turning misfortune into opportunity Grand F

2:00pm CST

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship Grand A Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community Grand F