Library Marketing and Communications Conference 2019 has ended

Create Your Own Event

Library Marketing and Communications Conference 2019

Dana Haugh

Yale University
Web Services Librarian
CT

Dana is the Web Services Librarian at Yale University’s Cushing/Whitney Medical Library where she leads the design and development of the library’s web presences. Her research interests include web design & development, marketing & outreach in libraries, open access, and information literacy.

8:15am

Let Me Be Clear: Communicating with Consistency and Transparency (President's Program)

9:30am

Using animation to build your brand physically and digitally Grand B/C

10:45am

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement Grand G/H

11:45am

Lunch

12:45pm

Empower Library Staff with Beautiful, Branded Templates! Grand A Effectively Create and Market Your Library with Videos Grand B/C

2:00pm

Engaging Digital Signs: User Study Impact & Best Design Principles Grand B/C

3:00pm

Show Don't Tell: How Programs Communicate Priorities, Values, and Brand

3:45pm

Accessible and Inclusive Design for library marketing Grand F

8:15am

Seeing Diversity and Inclusivity Differently; Creating New Stories for Everyone

9:30am

Engaging Staff: How to get buy-in so that everyone is a marketer Grand G/H

10:45am

Design Basics: How to Create Better Visuals Grand B/C

12:45pm

When being user-focused ain’t so easy Grand G/H Word of Mouth Marketing: how to drive the message Grand B/C

2:00pm

In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums Grand G/H Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community Grand F