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Library Marketing and Communications Conference 2019 has ended
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Thursday, November 14 • 12:45pm - 1:45pm
When being user-focused ain’t so easy

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Library communications is always about your users, right? But that’s not as easy as it sounds. You gather metrics but they don’t give you a complete picture of user needs. And sometimes you can get so wrapped up in institutional ideas about messaging, design, and signage that you lose focus on your patrons’ actual usage of the library. In this presentation, the NC State University Libraries’ External Relations team discusses how they use user-centered design and writing to break organizational logjams and keep their work focused on library patrons. Spoiler alert: They’ll even dish on recovering from spectacular failures.
Speakers
avatar for Charles Samuels

Charles Samuels

Creative Director, NC State University Libraries
Chuck Samuels is the Creative Director for the NC State University Libraries. He serves as the managing editor and designer for the Libraries’ print and online publications, and oversees Libraries branding strategy and art direction as part of the External Relations team.
avatar for Chris Vitiello

Chris Vitiello

Communications Strategist, NC State University Libraries
Chris Vitiello is a Communications Strategist at the NC State University Libraries. He produces content ranging from press releases to feature articles for print and online publications, and manages the Instagram and Facebook platforms for the Libraries.

Thursday November 14, 2019 12:45pm - 1:45pm CST
Grand G/H
  External Strategy

Attendees (99)