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Library Marketing and Communications Conference 2019 has ended
Wednesday, November 13 • 9:30am - 10:30am
“Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students

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What can academic librarians learn about student-centered programming and advertisements from resident advisers, many of whom are required to design, advertise, and lead programs to fellow college students as part of their employment in residence life? This presentation will share initial findings about resident advisor perceptions of successful programs and advertising aimed at undergraduate students. These findings are one aspect of an ongoing research project employing cognitive work analysis to understand the program planning needs of resident advisors with the ultimate goal of supporting resident advisers' work while engaging them in leading library outreach efforts to students living in residence halls.

Speakers
avatar for Kristen Shuyler

Kristen Shuyler

James Madison University
Kristen Shuyler is the Director of Communications and Outreach at James Madison University Libraries in Harrisonburg, Virginia. Her current research focuses on civic engagement content in library outreach & programming, student-led outreach for academic libraries, and other creative... Read More →


Wednesday November 13, 2019 9:30am - 10:30am
Grand A

Attendees (53)