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Library Marketing and Communications Conference 2019 has ended
Wednesday, November 13 • 9:30am - 10:30am
Using animation to build your brand physically and digitally

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I would like to propose "Using animation to build your brand physically and digitally." In the presentation, I will show how the Georgia Tech Library's Science Fiction Lounge and retroTECH labs provided a perfect opportunity to create brand parity using animation in both digital and physical locations. I built custom animated content to help establish a sense of place for each space, then reuse it on social media to build the brands online.

Speakers
avatar for Jason Wright

Jason Wright

Jason Wright tells the story of the Georgia Tech Research Library's remarkable transformation into the model institution of the 21st century -- connected, responsive to sea changes in student and faculty need, and dedicated to the stewardship of analog information in a digital age... Read More →


Wednesday November 13, 2019 9:30am - 10:30am
Grand B/C

Attendees (66)