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Wednesday, November 13 • 10:45am - 11:45am
Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement

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Email and text messaging are essential tools in customer engagement and there is both art and science in using these tools effectively. The Art: Is it OK to put a poop emoji in a subject line? Catching attention or oversharing in subject lines; which message topics are interesting? The Science: How much and how often? How do we use data to personalize communications and target customers based on their interests? The speakers will share the impact of testing subject line, sequencing and other factors on email and text program effectiveness.

avatar for Laurel Bocka

Laurel Bocka

Social Media Communications Specialist, Mansfield/Richland County Public Library
Laurel Bocka is a Social Media Communications Specialist for the Mansfield Richland County Public Library. She runs the Facebook and Instagram accounts as well as helps plan and implement specific marketing campaigns for her library. Laurel got her start in social media marketing... Read More →
avatar for Nicole Fowles

Nicole Fowles

Nicole Fowles is the Communications Manager at the Delaware County District Library in Ohio. Her department’s “Your Library” project was the recipient of a 2018 John Cotton Dana Award from the American Library Association LLAMA Division, EBSCO Information Services, and the H.W... Read More →
avatar for Gene Shimshock

Gene Shimshock

VP Community, Patron Point, Inc.
Gene Shimshock is the Vice President, Community for Patron Point, a library marketing automation SaaS provider. Previously, Gene was VP, Global Marketing at Innovative Interfaces where he and his team were responsible for promoting the Innovative corporate brand and marketing the... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand G/H