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Wednesday, November 13 • 10:45am - 11:45am
Are We There Yet? Using Data to Drive Outreach

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How effective are your public library’s marketing and outreach efforts? Whether you can accurately answer this question or not, the struggle to engage and retain the average person’s attention span is real. Public libraries must put on their business hats and use data to inform marketing strategy and meet customer interests with relevant, personalized messaging. Countless hours are spent preparing great programs, poor turnout or an uniformed key demographic is the last thing we want. Joseph Miesner, Supervising Librarian, Adult Programming & Partnerships, from San Diego Public Library will share how SDPL’s utilizes data for smarter, more effective, results-oriented, community engagement.

avatar for Joseph Miesner

Joseph Miesner

Supervising Librarian, Adult Programming, Partnerships, & Special Events, San Diego Public Library
Joseph has over 27 years of library experience working at all 36 facilities of the San Diego Public Library. He has effectively provided quality programming, outreach, and customer service to an extremely diverse population. In his current role, he is exploring ways to develop adult... Read More →

David Ziembiec

David Ziembiec is the North American Senior Sales Director, Gale, a Cengage Company. David works closely with directors, administrators and analysts across the industry to help improve insight into communities and demand trends. As a result, he has been involved in the creation of... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand B/C