Library Marketing and Communications Conference 2019

Memes are a popular method of communication, but they may feel too risky for libraries to embrace. This presentation will provide background on contemporary meme culture, offer tips for keeping up with “fresh” memes, address the existence of community meme groups, and provide tools and suggestions for crafting content that will resonate with your community. This presentation will also include examples of successful instances of outreach and patron engagement through memes on various social media platforms. Finally, this presentation will discuss how memes can offer insight about your user communities to inform marketing and outreach efforts should creating them feel too ambitious.