Library Marketing and Communications Conference 2019 has ended
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Wednesday, November 13 • 12:45pm - 1:45pm
Make shift happen: Show your collections some marketing love (and engage readers, too!)

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Libraries spend a lot of money on collections yet spend most of their marketing efforts promoting programs. With circulation down, libraries are looking for ways to bring attention to their collections and to engage readers when they’re not coming in your doors.  Whether your library is making this shift or you simply want do-able ideas for increasing circulation, attend this session. You’ll learn how libraries in the U.S. and Canada creatively promote their collections to excite readers inside and outside the library. Get proven, budget-friendly strategies from seasoned library professionals that will change the way you promote your collections.

avatar for Heidi Wyma

Heidi Wyma

Manager, Support Services, Chatham-Kent Public Library
Heidi Wyma has been Manager, Support Services at CKPL since 2009. Prior to this, she managed information centres at two consulting firms in Toronto after obtaining her MLIS at Western University in 1998. Heidi also has a Bachelor of Fine Arts from the University of Ottawa. As Manager... Read More →
avatar for Sarah Hart Coatsworth

Sarah Hart Coatsworth

Manager Marketing, Outreach and Programs, Chatham-Kent Public Library
Sarah Hart Coatsworth is Manager of Marketing, Outreach and Programs at Chatham-Kent Public Library in Chatham-Kent, Ontario, Canada. In this role since 2014, Sarah is responsible for marketing at CKPL, including event promotion, media relations, and social media presence. This position... Read More →
avatar for Sarah Wegley

Sarah Wegley

Marketing/Programming Coordinator, Crete Public Library District
Sarah Wegley has masters degrees in both library science and communication studies. Over the span of her career, she has worked in two academic libraries and five public libraries, in roles ranging from reference to adult services to cataloging to digital archives. She finds that... Read More →
avatar for Catherine Coles

Catherine Coles

County of Lennox & Addington Libraries
Catherine Coles is the Manager of Library Services/County Librarian for the County of Lennox and Addington, located in southeastern Ontario. Before joining L&A Libraries in 2013, Catherine was Branch Services Librarian for the Haliburton County Public Library. She received her MLIS... Read More →

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand G/H