Library Marketing and Communications Conference 2019 has ended
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Wednesday, November 13 • 2:00pm - 3:00pm
Hook New Cardholders with Targeted Email Campaigns

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Library email marketing often focuses on programs, collections and services and often overlooks new cardholders. This powerful tool is extremely important in on-boarding and retaining new cardholders. New cardholders are not familiar with the vast resources that are now at their fingertips, and the first 90 days of a new library cardholder’s experience is crucial to determining their feelings of connection and loyalty to the library. Join a diverse panel led by library marketing professionals as they provide concrete examples of how they on-board new cardholders through email marketing and the direct correlation it has had with cardholder retention.

avatar for Sandy Swanson

Sandy Swanson

Orange Boy, Inc.
Sandra Swanson is a Principal at OrangeBoy, Inc.. She has 30 years’ experience in marketing, data analysis, product development, customer segmentation, and strategic planning. Prior to joining OrangeBoy full-time in 2001, she started her career in fundraising and marketing in the... Read More →
avatar for Angela Hursh

Angela Hursh

Content Team Leader, Marketing, Public Library of Cincinnati and Hamilton County
Angela Hursh is the Content Team Leader in the Marketing Dept. at the Public Library of Cincinnati and Hamilton County. She left TV news six years ago to work this dream job! At the library, Angela leads a team that creates the content used in all library campaigns delivered via traditional... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand G/H