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Wednesday, November 13 • 2:00pm - 3:00pm
Harnessing the Power of Staff Opinions

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We work with smart and opinionated colleagues; especially when it comes to marketing anything about our libraries. Have you ever asked yourself how to harness the power of our colleague’s opinions in positive ways? This interactive session walks through the best practices to develop meaningful opportunities for staff participation in library marketing initiatives from the very beginning of the creative and planning stages. At the end, you will have an outline for an internal marketing plan designed for your library, next steps to implement immediately, and strategies to keep your sanity through the process.

avatar for Amy Ward

Amy Ward

Associate Dean of Libraries, West Chester University
Amy Ward is the Associate Dean of Libraries at West Chester University of Pennsylvania and has been at WCU University Libraries for a little more than three years.  Amy thought she was going to be a Music Librarian, having received her MLS from the University at Buffalo, SUNY; however... Read More →
avatar for Christian Sammartino

Christian Sammartino

Christian Sammartino is a Communications Technician for University Libraries at West Chester University. His responsibilities include creating components of a new visual identity for University Libraries, maintaining brand continuity through internal and external marketing and graphic... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand A