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Wednesday, November 13 • 12:45pm - 1:45pm
Marketing to Diverse Populations

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The Library serves EVERYONE. In today's environment it is becoming increasingly difficult to market the library and the services it provides to diverse communities. The 3 largest minority groups (Hispanic Americans, African Americans and Asian Americans) in America each consume information differently and therefore must be marketed to uniquely. We will explore the consumption patterns of each group and look at tactics to persuade them of the library's fit in their lives. We will discuss strategies that the modern library can employ to meet the needs of the diverse population it finds itself now serving.

avatar for Sue Lucas

Sue Lucas

Sue Lucas is a Professor of Marketing at Wilmington College in Ohio. Her research focuses primarily on marketing to diverse population groups. Sue also owns a marketing consultation agency called "The Multicultural Marketer" and spends time traveling and speaking to audiences about... Read More →

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand F