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Library Marketing and Communications Conference 2019 has ended
Wednesday, November 13 • 3:45pm - 4:45pm
Leveraging User Experience Expertise For Engaging and Sustainable Social Media

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This presentation will discuss an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

Speakers
avatar for Jon Jeffryes

Jon Jeffryes

Head of Liberal Arts Program, Grand Valley State University Library
Jon Jeffryes is the Head of the Professional Programs department at Grand Valley State University Libraries in Grand Rapids, Michigan. In this role Jon also acts as Strategic Lead for Communications for the University Libraries. Jon also serves as a freelance writer of library marketing... Read More →
avatar for Kiersten Quilliams

Kiersten Quilliams

Library Specialist, Grand Valley State University
Kiersten Quilliams’ (she/her) love for learning new things led her to libraries, where she solves new puzzles everyday. Currently a Library Specialist for Grand Valley State University Libraries, she coordinates the User Experience (UX) research for the Grand Rapids Pew Campus libraries... Read More →
avatar for Cara Medvedenko

Cara Medvedenko

Library Specialist, Grand Valley State University
Cara Medvedenko is a Library Specialist at Grand Valley State University. After seven years in public libraries, she now brings her enthusiasm for user-focused service to GVSU’s library User Experience team where she supports virtual customer service and engages with users through... Read More →


Wednesday November 13, 2019 3:45pm - 4:45pm
Grand G/H

Attendees (88)