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Wednesday, November 13 • 3:45pm - 4:45pm
Strategies for taming the content beast

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One of the biggest marketing challenges is keeping up with the steady stream of content required to be active and engaging on all your platforms. I’ve implemented solutions at Becker Library to not only provide a steady stream of content but go beyond basic event/service promotion with content that’s helpful on a deeper level, then repackage it for multiple outlets to “get the most bang for our buck.” Strategies include all-staff brainstorms to pitch and refine ideas, an editorial calendar to plan content and share the work of writing among staff, and creating e-newsletters to push content directly to users.

avatar for Laura Swofford

Laura Swofford

Marketing Manager, Bernard Becker Medical Library, Washington University
Laura Swofford worked in fundraising and marketing for social services nonprofits for ten years before transitioning to a newly created marketing position with the Becker Library at Washington University School of Medicine in St. Louis in 2016. Being married to a librarian, it seemed... Read More →

Wednesday November 13, 2019 3:45pm - 4:45pm CST
Grand B/C