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Thursday, November 14 • 9:30am - 10:30am
Engaging Staff: How to get buy-in so that everyone is a marketer

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Those closest to our users are the best marketers, but staff buy in is key. How do you show employees that their participation in marketing efforts is easier than they think, directly and positively impacts users, and that the library has the tools available to use? The panelists will share their strategies, lessons learned, internal marketing tips and tricks they used to engage staff with marketing efforts.

avatar for Jenna Anderson

Jenna Anderson

Jenna Anderson has worked in Marketing and Community Relations at the Kendallville Public Library for 17 years. During that time, she's realized the importance of not only marketing to the public but to the staff, as well. Her initiatives for staff engagement have increased buy-in... Read More →

Tammy Korns

Tammy Korns is the Development and Outreach Manager for the Plano Public Library. She has been with the City of Plano for 12 years, and leads a team responsible for communications, outreach, grants, and community partnerships for the five Plano libraries. She has a Master of Library... Read More →
avatar for Megan Benson

Megan Benson

Lead Instruction and Outreach Librarian, Binghamton University Libraries
Megan Benson is the Instructional Outreach Librarian at Binghamton University where she works to engage and inform the Binghamton community about information literacy and library services. She is in charge of the Libraries’ social media efforts, @bingulibraries, and liaison librarian... Read More →
avatar for Taira Meadowcroft

Taira Meadowcroft

Librarian, University of Missouri Libraries
Taira Meadowcroft is an Information Services Librarian at the University of Missouri Libraries. She focuses on providing evidence-based information to health practitioners in MU Health Care and assisting with their quality improvement efforts. It is through her work on the University... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand G/H