Library Marketing and Communications Conference 2019

Is your library utilizing Instagram to its fullest potential? Given the recent introduction of the Insta-Story in 2016 and its many associated filters, features, and upgrades since, it may be worth revisiting your library’s approach to this particular platform. Learn how to use Instagram Stories to not only successfully promote events and resources, but also deeply engage patrons in a way that enriches and transforms their experience of the library. Explore the use of Insta-Story as a forum to disrupt library/librarian stereotypes, teach information literacy, collect student feedback, provide reference help, and promote collections and services in a highly-interactive way.