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Thursday, November 14 • 9:30am - 10:30am
Insta-Story: The New Frontier for Library Marketing & Engagement

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Is your library utilizing Instagram to its fullest potential? Given the recent introduction of the Insta-Story in 2016 and its many associated filters, features, and upgrades since, it may be worth revisiting your library’s approach to this particular platform. Learn how to use Instagram Stories to not only successfully promote events and resources, but also deeply engage patrons in a way that enriches and transforms their experience of the library. Explore the use of Insta-Story as a forum to disrupt library/librarian stereotypes, teach information literacy, collect student feedback, provide reference help, and promote collections and services in a highly-interactive way.

avatar for Catherine Fonseca

Catherine Fonseca

Catherine Fonseca is the Outreach and Inclusion Librarian at Sonoma State University in Rohnert Park, California. In this role, she develops and implements library programs, events, and practices designed to meet campus and community needs. Additionally, Catherine coordinates targeted... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand B/C