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Library Marketing and Communications Conference 2019 has ended
Thursday, November 14 • 9:30am - 10:30am
Systematizing Social Media While Maintaining Spontaneity

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Social media excels in its ability to capture “a moment.” But, how do libraries create spontaneous content while ensuring consistency and quality? And, how do social media managers tackle this Sisyphean task amidst preexisting library responsibilities?

Washington and Lee University Library, an undergraduate library supporting 1,800 students, balances regularity/spontaneity and management/delegation through an approach that includes a social media plan; guidance from the university’s communications office; and the empowerment of work-studies trained in communication, copyright, and design best practices.

This workshop provides tested examples, templates, and workflows others can use to create methodical strategies that still embrace spontaneity.

Speakers
avatar for Emily Cook

Emily Cook

Research & Outreach Librarian, Washington and Lee University Library
Emily Cook is the Research & Outreach Librarian at Washington and Lee University Library, an undergraduate library in rural Virginia serving 1800 students. In addition to traditional liaison responsibilities for History, Classics, and Music, Emily coordinates library outreach efforts... Read More →


Thursday November 14, 2019 9:30am - 10:30am
Grand F

Attendees (60)