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Thursday, November 14 • 10:45am - 11:45am
Integrating Library Communication Channels for a More Seamless Marketing Approach

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All library systems, large or small, can find the navigation of the marketing landscape to be costly and time-intensive – especially in today’s age of fragmented communication channels. Hear how one library system has mastered the art of integrating its various marketing and communications efforts, ensuring that each piece of messaging is consistent and on brand – from advocacy by social media influencers and targeted email campaigns to media exposure and partner relationships.

avatar for Mary Altman

Mary Altman

Marketing & Comm Manager, Mid-Continent Public Library
Mary Altman joined Mid-Continent Public Library as Manager of Marketing and Communications in February 2015 and leads all marketing, advertising, branding, and external communications efforts on behalf of the 32-branch library in suburban Kansas City, MO.    Originally from the... Read More →
avatar for Jim Staley

Jim Staley

Jim Staley ensures that Mid-Continent Public Library remains a relevant resource for the community, and that all users understand the access to information and inspiration that the Library provides through its 32 physical and virtual branches. He has more than 15 years of strategy... Read More →

Emily Brown

Emily Brown has served as the Public Relations Coordinator for Mid-Continent Public Library since 2015. She began her career at an advertising agency in Kansas City and later worked for a start-up PR firm. In her current role, Emily develops and executes public relations initiatives... Read More →
avatar for Tommy Hardin

Tommy Hardin

Tommy Hardin has over two-decades of experience working in public and academic libraries. He joined Mid-Continent Public Library in 2008 and has served as the Online Coordinator since 2010, managing multiple social media platforms and coordinating placement of promotional messages... Read More →

Thursday November 14, 2019 10:45am - 11:45am CST
Grand G/H