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Library Marketing and Communications Conference 2019 has ended
Thursday, November 14 • 10:45am - 11:45am
Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community

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Hamilton Public Library was the first library in Canada to use technology to innovate its open hours. Instead of closing smaller, rural branches, the Library team implemented a pilot project using bibliotheca’s open+ solution to add more open hours and develop a strong engagement plan to better serve the rural community’s needs. Community drive, technological innovation and strong marketing and outreach ensured Board, staff and residents’ buy-in. The pilot resulted in a drastic increase in open hours, programming engagement and customer goodwill. Now, the Freelton community embraces its branch and other neighbourhoods are clamoring for Extended Access at their branches.

Speakers
avatar for Shelley McKay

Shelley McKay

Shelley McKay oversees communications for the Hamilton Public Library (HPL) system. She and her team are responsible for promoting the Library’s 22 branches as a vibrant community hub. Shelley joined HPL after working as Director of Communications and Development at Forests Ontario... Read More →


Thursday November 14, 2019 10:45am - 11:45am
Grand F

Attendees (29)