Library Marketing and Communications Conference 2019

Hamilton Public Library was the first library in Canada to use technology to innovate its open hours. Instead of closing smaller, rural branches, the Library team implemented a pilot project using bibliotheca’s open+ solution to add more open hours and develop a strong engagement plan to better serve the rural community’s needs. Community drive, technological innovation and strong marketing and outreach ensured Board, staff and residents’ buy-in. The pilot resulted in a drastic increase in open hours, programming engagement and customer goodwill. Now, the Freelton community embraces its branch and other neighbourhoods are clamoring for Extended Access at their branches.