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Wednesday, November 13 • 3:00pm - 3:45pm
Show Don't Tell: How Programs Communicate Priorities, Values, and Brand

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"Show don't tell" is a maxim in creative writing workshops. Don’t just say what your character is thinking/feeling...show the reader through the character’s actions what they are thinking/feeling. But it is as applicable to the relationship between libraries programming and libraries communications and marketing. Don’t just tell your user communities what your priorities and values are...show them! In this session, hear how a collaboration between a program planning and outreach unit and an external relations unit has maximized the impact of each, while bringing their organization’s stories to life.

avatar for Marian Fragola

Marian Fragola

Director, Program Planning and Outreach, NCSU Libraries
Marian Fragola is the Director of Program Planning and Outreach at the NC State University Libraries, where she develops and manages a diverse suite of multidisciplinary programs and activities that benefit the campus and broader community. In 2018 she received a Movers and Shakers... Read More →
avatar for Chris Tonelli

Chris Tonelli

Chris Tonelli joined the NC State University Libraries in 2012 and has led the Libraries’ communications and marketing efforts as Director of External Relations since 2015. Off campus, Chris is a founding editor of the poetry press Birds, LLC and co-directs the NC Book Festival... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST