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Library Marketing and Communications Conference 2019 has ended
Wednesday, November 13 • 3:00pm - 3:45pm
Lean into the Heat

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This session focuses on using Reddit and social media to diffuse campus issues. In January 2019 the Georgia Tech Library opened a new building, one half of its total complex, in a project called Library Next. While most physical feedback was positive, there existed numerous issues discussed negatively on social forums that could have gotten out of control regarding the spaces and services. We were able to diffuse the situation fairly quickly and finally by communicating openly and honestly with students and faculty online, then bringing them in physically to meet. Our efforts were applauded by multiple sources on campus for keeping an issue from exploding.

Speakers
avatar for Jason Wright

Jason Wright

Jason Wright tells the story of the Georgia Tech Research Library's remarkable transformation into the model institution of the 21st century -- connected, responsive to sea changes in student and faculty need, and dedicated to the stewardship of analog information in a digital age... Read More →


Wednesday November 13, 2019 3:00pm - 3:45pm

Attendees (22)