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Wednesday, November 13 • 3:00pm - 3:45pm
Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation

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Missouri River Regional Library (MRRL) faced a crisis when their circulation numbers began to decrease, so they got creative and started thinking outside of the box… by creating Book Box! But having a unique idea was not the final solution, especially if no one knew about it! MRRL utilized a multi-faceted marketing campaign to saturate the community, increasing circulation and reaching both new and inactive cardholders. Participants will leave this presentation with the tools to create their own Book Box program and have the strategies in place to implement a marketing campaign for any initiative at their own library.

avatar for Natalie Newville

Natalie Newville

Marketing Manager, Missouri River Regional Library
Natalie Newville is the Marketing Manager at Missouri River Regional Library. With a Masters in Strategic Leadership, she geeks out on all things strategy, and loves to discover new ways to share great ideas with her community. She regularly teaches social media skills with her marketer... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST