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Wednesday, November 13 • 2:00pm - 3:00pm
Brick & Mortar to Digital: A Unified Brand Strategy

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Libraries are changing. Library visitors are changing, too. In an effort to remain a relevant resource for knowledge, libraries need to pay as much attention to serving their visitors in the digital space as they do in the physical one. An inclusive and accessible online experience is vital to a public library’s mission and marketing strategy. Creating digital interfaces that accurately communicate the capability and opportunity that exists in libraries is now more important than ever. Learn how to connect visitors to curated media, events, programming and resources, all within a consistently branded experience.

avatar for Bill Sattler

Bill Sattler

Bill Sattler is a founding partner at Madhouse. Graduating from Kent State University with a degree in visual communication design, Bill has expanded his capabilities beyond a traditional print background and helped move Madhouse toward the multi-disciplinary design agency it is today... Read More →
avatar for Mary Ann Short

Mary Ann Short

Marketing & Programming Coor., Grosse Pointe Public Library
Mary Ann Short is the Marketing and Programming Coordinator for the Grosse Pointe Public Library in Michigan. She has more than 25 years of experience in marketing and communications. She was Vice President of Marketing for the Karmanos Cancer Institute in Detroit as well as for Huntington... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand F