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Library Marketing and Communications Conference 2019 has ended
avatar for Farrell Howe

Farrell Howe

Kalamazoo Public Library
Marketing & Communications Manager
Kalamazoo, MI
KPL has had a very exciting year! We recently launched a brand-new website that has elimintated most third-party providers and uses API so that the visitor never leaves our website when browsing our catalog, placing holds, looking at events, etc. We also are publicly announcing that we are going fine free as of Jan 1 at the November 16 Holiday Parade with a float, bookmarks and some chocolate coins.
My biggest success in marketing since last year's LLMC is finally being able to get rid of flyers. We no longer produce flyers for every single program we do. Instead we are able to spend more time on more creative ways to promote our programs as our website now has the capability of printing a flyer if one is absolutely needed.