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Library Marketing and Communications Conference 2019
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Katherine Hughes
South Central Kansas Library System
Training Specialist
McPherson, Kansas
sckls.info
Accidental but excited library professional; reading advocate; past ELA teacher and advertising/promotions manager; current mom of daughters and dogs
Wednesday
, November 13
7:00am CST
Registration and Breakfast
8:00am CST
Welcome
8:15am CST
Let Me Be Clear: Communicating with Consistency and Transparency (President's Program)
9:30am CST
Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic
Grand G/H
10:45am CST
Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement
Grand G/H
A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons
Grand A
11:45am CST
Lunch
12:45pm CST
Empower Library Staff with Beautiful, Branded Templates!
Grand A
Make shift happen: Show your collections some marketing love (and engage readers, too!)
Grand G/H
2:00pm CST
Brick & Mortar to Digital: A Unified Brand Strategy
Grand F
Hook New Cardholders with Targeted Email Campaigns
Grand G/H
Engaging Digital Signs: User Study Impact & Best Design Principles
Grand B/C
3:00pm CST
Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation
Show Don't Tell: How Programs Communicate Priorities, Values, and Brand
The Subtle Art (and Science) of a Pop-Up Program
3:45pm CST
Leveraging User Experience Expertise For Engaging and Sustainable Social Media
Grand G/H
Thursday
, November 14
7:00am CST
Registration and Breakfast
8:00am CST
Welcome
8:15am CST
Seeing Diversity and Inclusivity Differently; Creating New Stories for Everyone
9:30am CST
Engaging Staff: How to get buy-in so that everyone is a marketer
Grand G/H
Insta-Story: The New Frontier for Library Marketing & Engagement
Grand B/C
10:45am CST
Integrating Library Communication Channels for a More Seamless Marketing Approach
Grand G/H
Design Basics: How to Create Better Visuals
Grand B/C
Pimp My Book Display: Transforming a Powerful Outreach Tool
Grand A
11:45am CST
Lunch
12:45pm CST
When being user-focused ain’t so easy
Grand G/H
Word of Mouth Marketing: how to drive the message
Grand B/C
2:00pm CST
In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums
Grand G/H
Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library!
Grand B/C
Timezone
Library Marketing and Communications Conference 2019
America/Chicago
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Library Marketing and Communications Conference 2019
Nov 12
-
14, 2019
Tuesday
, November 12
Wednesday
, November 13
Thursday
, November 14
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Grand A
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St. Louis Public Library
TBA
Thaxton Speakeasy
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