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Library Marketing and Communications Conference 2019 has ended
avatar for Kathleen McClure

Kathleen McClure

Okefenokee Regional Library System
Systems Librarian
kmcclure@okrls.org
Wearing many hats, making things work in a rural five-county library system in South Georgia.
Wednesday, November 13
 

7:00am CST

Registration and Breakfast

8:00am CST

Welcome

8:15am CST

Let Me Be Clear: Communicating with Consistency and Transparency (President's Program)

9:00am CST

Beverage and Networking Break

9:30am CST

Using animation to build your brand physically and digitally Grand B/C

10:45am CST

Are We There Yet? Using Data to Drive Outreach Grand B/C

11:45am CST

Lunch

12:15pm CST

Swag Swap Open

12:45pm CST

Empower Library Staff with Beautiful, Branded Templates! Grand A Marketing to Diverse Populations Grand F

2:00pm CST

Brick & Mortar to Digital: A Unified Brand Strategy Grand F Engaging Digital Signs: User Study Impact & Best Design Principles Grand B/C

3:00pm CST

Snack Break

3:45pm CST

Strategies for taming the content beast Grand B/C Leveraging User Experience Expertise For Engaging and Sustainable Social Media Grand G/H
 
Thursday, November 14
 

7:00am CST

Registration and Breakfast

8:00am CST

Welcome

8:15am CST

Seeing Diversity and Inclusivity Differently; Creating New Stories for Everyone

9:00am CST

Beverage and Networking Break

9:30am CST

Engaging Staff: How to get buy-in so that everyone is a marketer Grand G/H Insta-Story: The New Frontier for Library Marketing & Engagement Grand B/C

10:45am CST

Integrating Library Communication Channels for a More Seamless Marketing Approach Grand G/H Design Basics: How to Create Better Visuals Grand B/C

11:45am CST

Lunch

12:45pm CST

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign Grand A When being user-focused ain’t so easy Grand G/H Word of Mouth Marketing: how to drive the message Grand B/C

2:00pm CST

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship Grand A In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums Grand G/H

3:00pm CST

Snack Break