Library Marketing and Communications Conference 2019: Full Schedule

6:00pm CST

Dine Arounds

Tuesday November 12, 2019 6:00pm - 9:00pm CST
TBA

7:00pm CST

LMCC 2019 Official Pre-Party and Fundraiser

Join EveryLibrary for the Official 2019 LMCC Pre-Party and Fundraiser at the fashionable Thaxton Speakeasy, just a few blocks from the LMCC hotel. Ticket includes open bar and proceeds go to support EveryLibrary's mission. This event will sell out so please get your tickets now.

https://action.everylibrary.org/lmcc_2019

Tuesday November 12, 2019 7:00pm - 10:00pm CST
Thaxton Speakeasy 1009 Olive St, St. Louis, MO 63101

Social Activities

Event Page https://action.everylibrary.org/lmcc_2019

7:00am CST

Registration and Breakfast

Wednesday November 13, 2019 7:00am - 8:00am CST

8:00am CST

Welcome

Wednesday November 13, 2019 8:00am - 8:15am CST

8:15am CST

Let Me Be Clear: Communicating with Consistency and Transparency (President's Program)

The Delaware County District Library had three goals that played into their John Cotton Dana award-winning campaign: pass a levy, increase cardholders, and join a 17-member library consortium all while maintaining a consistent and positive brand identity. All goals were met through clear and intentional messaging strategies, along with a visually stunning campaign. However, just weeks after the Library received notification of their award, the Library was thrust into the national spotlight due to local controversy over a teen drag makeup program. This time, with zero opportunity for planning, it was a crisis communications tactic of being upfront, clear and transparent that kept the Library’s message on target and ahead of the trolls.
Join this discussion between LMCC President Jennifer E. Burke and DCDL Communications Manager Nicole Fowles as we kick off the 2019 Library Marketing and Communications Conference.

Speakers

Jennifer E. Burke

Let's talk strategy, marketing plans with clear goals, and all things marketing tech!

Nicole Fowles

Nicole Fowles is the Communications Manager at the Delaware County District Library in Ohio. Her department’s “Your Library” project was the recipient of a 2018 John Cotton Dana Award from the American Library Association LLAMA Division, EBSCO Information Services, and the H.W... Read More →

Wednesday November 13, 2019 8:15am - 9:00am CST

Keynote

9:00am CST

Beverage and Networking Break

Wednesday November 13, 2019 9:00am - 9:30am CST

9:30am CST

Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic

Collaborative opportunities often materialize accidentally and, therefore, are not always strategically planned or executed. During this session, panelists will share their project management, assessment, and funding strategies for transforming preexisting relationships into deliberate, next-level partnerships. Participants will learn how to create mutually beneficial initiatives that last beyond one-off programming and ultimately support their library’s strategic plan. Attendees will be given time to reflect on how to grow or improve their existing partnerships and leave prepared to build a plan that is feasible and adaptable to any library.

Speakers

Tanner Lewey

Outreach & Evening Librarian, McDaniel College

Tanner Lewey is the Outreach & Evening Librarian at McDaniel College’s Hoover Library in Westminster, MD. In this position, Tanner is responsible for all outreach, marketing, and promotion for Hoover Library, including content creation and organization/scheduling of the library’s... Read More →

Jess McIntosh

Public Services Librarian, Otterbein University

Jessica Crossfield McIntosh is the Public Services Librarian at Otterbein University's Courtright Memorial Library in Westerville, Ohio. With a background in photojournalism and design, she completed her master's degree in Library and Information Science from Kent State University... Read More →

Allison Piazza

Health Sciences Librarian, Seton Hall University

Allison Piazza is a Health Sciences Librarian at Seton Hall University in Nutley, NJ. Prior to this position, she was the Reference Services and Outreach Librarian at the New York Academy of Medicine Library. Allison holds a MLIS from Pratt Institute and a BA in Political Science... Read More →

Tara Wink

University of Maryland, Baltimore

Tara Wink is currently the Historical Librarian and Archivist at the University of Maryland, Baltimore’s (UMB) Health Sciences and Human Services Library. Prior to this position she was the Special Collections Librarian at West Chester University of Pennsylvania (WCU). In both... Read More →

Wednesday November 13, 2019 9:30am - 10:30am CST
Grand G/H

Community Engagement, Panel

Audience Level Intermediate

9:30am CST

Diversity, Equity, Inclusion and Cultural Competency for the Library Professional

This presentation addresses varying learning objectives in an effort to empower library professionals to: (1) effectively achieve a deeper understanding of local communities, (2) become more inclusive through their outreach efforts, and (3) be cultural competent in how they construct their marketing and communications plans.

Speakers

Chukwudi T. Unonu

Chukwudi Tadimma Unonu is a seasoned education professional new to library services in his role as Visual Communication and Outreach Librarian at the University of Maryland’s University Libraries. At Priddy Library he supports visual communication & literacy, information literacy... Read More →

Wednesday November 13, 2019 9:30am - 10:30am CST
Grand F

Key Themes in Marketing & Communications

Audience Level Beginner

9:30am CST

“Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students

What can academic librarians learn about student-centered programming and advertisements from resident advisers, many of whom are required to design, advertise, and lead programs to fellow college students as part of their employment in residence life? This presentation will share initial findings about resident advisor perceptions of successful programs and advertising aimed at undergraduate students. These findings are one aspect of an ongoing research project employing cognitive work analysis to understand the program planning needs of resident advisors with the ultimate goal of supporting resident advisers' work while engaging them in leading library outreach efforts to students living in residence halls.

Speakers

Kristen Shuyler

Director, Communications and Outreach, James Madison University Libraries

Kristen Shuyler is the Director of Communications and Outreach at James Madison University Libraries in Harrisonburg, Virginia.

Wednesday November 13, 2019 9:30am - 10:30am CST
Grand A

User Engagement, User Engagement

Audience Level Beginner

9:30am CST

Using animation to build your brand physically and digitally

I would like to propose "Using animation to build your brand physically and digitally." In the presentation, I will show how the Georgia Tech Library's Science Fiction Lounge and retroTECH labs provided a perfect opportunity to create brand parity using animation in both digital and physical locations. I built custom animated content to help establish a sense of place for each space, then reuse it on social media to build the brands online.

Speakers

Jason Wright

Communications Manager II, Georgia Tech Library

Jason Wright tells the story of the Georgia Tech Research Library's remarkable transformation into the model institution of the 21st century -- connected, responsive to sea changes in student and faculty need, and dedicated to the stewardship of analog information in a digital age... Read More →

Wednesday November 13, 2019 9:30am - 10:30am CST
Grand B/C

Visual Communication

Audience Level Intermediate

10:45am CST

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement

Email and text messaging are essential tools in customer engagement and there is both art and science in using these tools effectively. The Art: Is it OK to put a poop emoji in a subject line? Catching attention or oversharing in subject lines; which message topics are interesting? The Science: How much and how often? How do we use data to personalize communications and target customers based on their interests? The speakers will share the impact of testing subject line, sequencing and other factors on email and text program effectiveness.

Speakers

Laurel Bocka

Social Media Communications Specialist, Mansfield/Richland County Public Library

Laurel Bocka is a Social Media Communications Specialist for the Mansfield Richland County Public Library. She runs the Facebook and Instagram accounts as well as helps plan and implement specific marketing campaigns for her library. Laurel got her start in social media marketing... Read More →

Nicole Fowles

Gene Shimshock

VP Community, Patron Point, Inc.

Gene Shimshock is the Vice President, Community for Patron Point, a library marketing automation SaaS provider. Previously, Gene was VP, Global Marketing at Innovative Interfaces where he and his team were responsible for promoting the Innovative corporate brand and marketing the... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand G/H

Community Engagement

Audience Level Intermediate

10:45am CST

Audience & Accessibility: Expanding Your Reach with Captioned Videos

Adding captioning to your videos will expand your audience and improve accessibility. In this session, we'll learn how to easily add captions to any video posted on any social media platform (including Facebook, Twitter, Instagram, and Tumblr) and why it's important!

Speakers

Robin Johnsen

Technology Marketing Specialist, Lake County Public Library

Robin Johnsen holds an MBA in marketing and is the webmaster and technology marketing specialist for Lake County Public Library. She got her start in private sector SEO, social media marketing, and web design but has been working with libraries since 2012. She currently manages Lake... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand F

Key Themes in Marketing & Communications

Audience Level Intermediate

10:45am CST

Are We There Yet? Using Data to Drive Outreach

How effective are your public library’s marketing and outreach efforts? Whether you can accurately answer this question or not, the struggle to engage and retain the average person’s attention span is real. Public libraries must put on their business hats and use data to inform marketing strategy and meet customer interests with relevant, personalized messaging. Countless hours are spent preparing great programs, poor turnout or an uniformed key demographic is the last thing we want. Joseph Miesner, Supervising Librarian, Adult Programming & Partnerships, from San Diego Public Library will share how SDPL’s utilizes data for smarter, more effective, results-oriented, community engagement.

Speakers

Joseph Miesner

Supervising Librarian, Adult Programming, Partnerships, & Special Events, San Diego Public Library

Joseph has over 27 years of library experience working at all 36 facilities of the San Diego Public Library. He has effectively provided quality programming, outreach, and customer service to an extremely diverse population. In his current role, he is exploring ways to develop adult... Read More →

David Ziembiec

David Ziembiec is the North American Senior Sales Director, Gale, a Cengage Company. David works closely with directors, administrators and analysts across the industry to help improve insight into communities and demand trends. As a result, he has been involved in the creation of... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand B/C

User Engagement

Audience Level Intermediate

10:45am CST

A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons

Memes are a popular method of communication, but they may feel too risky for libraries to embrace. This presentation will provide background on contemporary meme culture, offer tips for keeping up with “fresh” memes, address the existence of community meme groups, and provide tools and suggestions for crafting content that will resonate with your community. This presentation will also include examples of successful instances of outreach and patron engagement through memes on various social media platforms. Finally, this presentation will discuss how memes can offer insight about your user communities to inform marketing and outreach efforts should creating them feel too ambitious.

Speakers

Sarah "Moxy" Moczygema

Sarah “Moxy” Moczygemba is the Social Media Specialist for the George A. Smathers Libraries at the University of Florida. Moxy manages the main Facebook, Twitter, Instagram, and YouTube accounts for the Libraries–a responsibility which includes content curation and promotional... Read More →

Wednesday November 13, 2019 10:45am - 11:45am CST
Grand A

Visual Communication

Audience Level Intermediate

11:45am CST

Lunch

Wednesday November 13, 2019 11:45am - 12:45pm CST

12:15pm CST

Posters Open

Those with posters can hang up their posters at this time. The poster session will start at 3pm.

Wednesday November 13, 2019 12:15pm - 1:15pm CST

12:15pm CST

Swag Swap Open

Swag Swap is open at 12:15 and will remain open until everything is gone.

Wednesday November 13, 2019 12:15pm - 1:15pm CST

12:45pm CST

Empower Library Staff with Beautiful, Branded Templates!

Learn how the Free Library of Philadelphia’s communications team went from servicing over 1000 unique flier design requests per year to empowering staff with simple-to-use, branded templates. From conception to system-wide launch, we’ll share lessons learned from the process and how to use templates to teach marketing best practices. The templates take advantage of the latest tools in Adobe Acrobat Pro--best of all, staff can build their fliers without any special subscriptions using the free version of Acrobat Reader.

Speakers

Nathanael Roesch

Nathanael Roesch has a PhD in History of Art (Bryn Mawr College) and specializes in exhibition design. Before joining the Free Library in 2017, he worked in higher-ed communications.

Kristy Graybill

Kristy Graybill is a senior graphic designer with more than a decade of experience designing for event marketing and public broadcasting; she has been with the Free Library since 2017.

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand A

Internal Strategy, Presentation

Audience Level Advanced

12:45pm CST

Marketing to Diverse Populations

The Library serves EVERYONE. In today's environment it is becoming increasingly difficult to market the library and the services it provides to diverse communities. The 3 largest minority groups (Hispanic Americans, African Americans and Asian Americans) in America each consume information differently and therefore must be marketed to uniquely. We will explore the consumption patterns of each group and look at tactics to persuade them of the library's fit in their lives. We will discuss strategies that the modern library can employ to meet the needs of the diverse population it finds itself now serving.

Speakers

Sue Lucas

Sue Lucas is a Professor of Marketing at Wilmington College in Ohio. Her research focuses primarily on marketing to diverse population groups. Sue also owns a marketing consultation agency called "The Multicultural Marketer" and spends time traveling and speaking to audiences about... Read More →

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand F

Key Themes in Marketing & Communications

Audience Level Intermediate

12:45pm CST

Make shift happen: Show your collections some marketing love (and engage readers, too!)

Libraries spend a lot of money on collections yet spend most of their marketing efforts promoting programs. With circulation down, libraries are looking for ways to bring attention to their collections and to engage readers when they’re not coming in your doors. Whether your library is making this shift or you simply want do-able ideas for increasing circulation, attend this session. You’ll learn how libraries in the U.S. and Canada creatively promote their collections to excite readers inside and outside the library. Get proven, budget-friendly strategies from seasoned library professionals that will change the way you promote your collections.

Speakers

Heidi Wyma

Manager, Support Services, Chatham-Kent Public Library

Heidi Wyma has been Manager, Support Services at CKPL since 2009. Prior to this, she managed information centres at two consulting firms in Toronto after obtaining her MLIS at Western University in 1998. Heidi also has a Bachelor of Fine Arts from the University of Ottawa. As Manager... Read More →

Sarah Hart Coatsworth

Manager Marketing, Outreach and Programs, Chatham-Kent Public Library

Sarah Hart Coatsworth is Manager of Marketing, Outreach and Programs at Chatham-Kent Public Library in Chatham-Kent, Ontario, Canada. In this role since 2014, Sarah is responsible for marketing at CKPL, including event promotion, media relations, and social media presence. This position... Read More →

Sarah Wegley

Marketing/Programming Coordinator, Crete Public Library District

Sarah Wegley has masters degrees in both library science and communication studies. Over the span of her career, she has worked in two academic libraries and five public libraries, in roles ranging from reference to adult services to cataloging to digital archives. She finds that... Read More →

Catherine Coles

County of Lennox & Addington Libraries

Catherine Coles is the Manager of Library Services/County Librarian for the County of Lennox and Addington, located in southeastern Ontario. Before joining L&A Libraries in 2013, Catherine was Branch Services Librarian for the Haliburton County Public Library. She received her MLIS... Read More →

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand G/H

User Engagement, Panel

Audience Level Intermediate

12:45pm CST

Effectively Create and Market Your Library with Videos

Looking for new ways to promote events and services? Videos are a simple and effective way if you know how. Attend this interactive workshop and learn how to get started with your phone or tablet! You will learn the basics of shooting video on your device, how to utilize videos on different platforms from YouTube to Facebook and design a video marketing plan that engages your community. BYO device to this hands-on workshop.

Speakers

Annie Guzman

Annie Guzman is a Community Outreach Librarian with Plano Public Library where she focuses on community outreach, staff training, and video production for marketing and social media. She is passionate about empowering patrons and staff by providing training, classes, and other opportunities... Read More →

Wednesday November 13, 2019 12:45pm - 1:45pm CST
Grand B/C

Visual Communication

Audience Level Beginner

2:00pm CST

Brick & Mortar to Digital: A Unified Brand Strategy

Libraries are changing. Library visitors are changing, too. In an effort to remain a relevant resource for knowledge, libraries need to pay as much attention to serving their visitors in the digital space as they do in the physical one. An inclusive and accessible online experience is vital to a public library’s mission and marketing strategy. Creating digital interfaces that accurately communicate the capability and opportunity that exists in libraries is now more important than ever. Learn how to connect visitors to curated media, events, programming and resources, all within a consistently branded experience.

Speakers

Bill Sattler

Bill Sattler is a founding partner at Madhouse. Graduating from Kent State University with a degree in visual communication design, Bill has expanded his capabilities beyond a traditional print background and helped move Madhouse toward the multi-disciplinary design agency it is today... Read More →

Mary Ann Short

Marketing & Programming Coor., Grosse Pointe Public Library

Mary Ann Short is the Marketing and Programming Coordinator for the Grosse Pointe Public Library in Michigan. She has more than 25 years of experience in marketing and communications. She was Vice President of Marketing for the Karmanos Cancer Institute in Detroit as well as for Huntington... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand F

External Strategy, Presentation

Audience Level Intermediate

2:00pm CST

Harnessing the Power of Staff Opinions

We work with smart and opinionated colleagues; especially when it comes to marketing anything about our libraries. Have you ever asked yourself how to harness the power of our colleague’s opinions in positive ways? This interactive session walks through the best practices to develop meaningful opportunities for staff participation in library marketing initiatives from the very beginning of the creative and planning stages. At the end, you will have an outline for an internal marketing plan designed for your library, next steps to implement immediately, and strategies to keep your sanity through the process.

Speakers

Amy Ward

Associate Dean of Libraries, West Chester University

Amy Ward is the Associate Dean of Libraries at West Chester University of Pennsylvania and has been at WCU University Libraries for a little more than three years. Amy thought she was going to be a Music Librarian, having received her MLS from the University at Buffalo, SUNY; however... Read More →

Christian Sammartino

Christian Sammartino is a Communications Technician for University Libraries at West Chester University. His responsibilities include creating components of a new visual identity for University Libraries, maintaining brand continuity through internal and external marketing and graphic... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand A

Internal Strategy

Audience Level Beginner

2:00pm CST

Hook New Cardholders with Targeted Email Campaigns

Library email marketing often focuses on programs, collections and services and often overlooks new cardholders. This powerful tool is extremely important in on-boarding and retaining new cardholders. New cardholders are not familiar with the vast resources that are now at their fingertips, and the first 90 days of a new library cardholder’s experience is crucial to determining their feelings of connection and loyalty to the library. Join a diverse panel led by library marketing professionals as they provide concrete examples of how they on-board new cardholders through email marketing and the direct correlation it has had with cardholder retention.

Speakers

Sandra Swanson

President, OrangeBoy

Sandra Swanson is a principal at OrangeBoy, Inc. She has 30 years’ experience in marketing, data analysis, product development, customer segmentation, and strategic planning. Prior to joining OrangeBoy full-time in 2001, she started her career in fundraising and marketing in the... Read More →

Angela Hursh

Content Team Leader, Marketing, Public Library of Cincinnati and Hamilton County

Angela Hursh is the Content Team Leader in the Marketing Dept. at the Public Library of Cincinnati and Hamilton County. She left TV news six years ago to work this dream job! At the library, Angela leads a team that creates the content used in all library campaigns delivered via traditional... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand G/H

User Engagement

Audience Level Intermediate

2:00pm CST

Engaging Digital Signs: User Study Impact & Best Design Principles

You can bring your Library to life with careful strategy, impactful design and exciting content. Learn about the redesign of the University of Nebraska-Lincoln libraries digital signage and discuss how a user study influenced design decisions. We all love to get creative when making designs, but there must be guidelines. What processes should you use to create the content and visuals displayed on digital signage? How are design rules like color, type, and hierarchy used to effectively drive engagement with your informative graphics? We’ll critique ineffective designs and work at creating great ones!

Speakers

Erin Colonna

Graphic Designer, University of Nebraska-Lincoln Libraries

Erin Colonna has been the Graphic Designer for UNL Libraries for 5 years. She has earned degrees in Graphic Design and Museum Studies specializing in Exhibit Design. She is a member of the University of Nebraska Digital Signage Steering Committee and the Libraries' User Experience... Read More →

Wednesday November 13, 2019 2:00pm - 3:00pm CST
Grand B/C

Visual Communication

Audience Level Intermediate

3:00pm CST

Snack Break

Wednesday November 13, 2019 3:00pm - 3:30pm CST

3:00pm CST

Creating a culture of public engagement

Public engagement is at the core of the University of Illinois’ mission, and directly benefits the library by driving the use of collections and services, helping reach underserved populations, garnering public support for the library, and fostering a culture of lifelong learning. As engagement activities are not equally implemented across libraries on campus, a working group undertook an environmental scan of the library in order to understand the motivations and barriers to engagement activities. Outcomes included a set of recommendations aimed at instilling a library-wide culture that promotes and celebrates engagement. This talk presents the scan results, recommendations, and impact.

Speakers

Sarah Christensen

Visual Resources and Outreach Specialist, University of Illinois Urbana-Champaign Library

Sarah Christensen provides reference, outreach, public engagement, and visual resources services for the University of Illinois Libraries. Before coming to the University Library, she was the Visual Resources Curator for the College of Fine + Applied Arts, where she managed and developed... Read More →

Mara Thacker

South Asian Studies Librarian, University of Illinois at Urbana-Champaign

Mara Thacker is the South Asian Studies and Global Popular Culture Librarian at the University of Illinois Urbana-Champaign. As an associate professor, she has cultivated a research agenda on trends in area studies librarianship with a focus on distinctive collections, and public... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:00pm CST

Deliberative Democracy in the Library: Partnering to Create Social Justice Spaces

At Saint Martin’s University over the last three years, the library has partnered with the school’s Diversity and Equity Center (DEC) to host discussions on race based on foundational concepts of deliberative democracy and addressing concerns some librarians have raised about the “neutrality” of libraries. Our spaces, they claimed, have served as de facto mediators for oppressive ideologies such as racism, sexism, etc. By cooperating with the DEC, the library has sought to position itself as one of several social justice spaces on campus, reinforcing the notion that anti-oppression work can/should be part of the mission of every campus unit.

Speakers

Kael Moffat

Saint Martin's University

Kael Moffat is Information Literacy Librarian at Saint Martin's University in Lacey, WA. He is especially interested in social justice issues in librarianship. In 2017 he co-wrote an essay in Librarians with Spines, volume 1 on the experience of whiteness in library school. When not... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:00pm CST

Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation

Missouri River Regional Library (MRRL) faced a crisis when their circulation numbers began to decrease, so they got creative and started thinking outside of the box… by creating Book Box! But having a unique idea was not the final solution, especially if no one knew about it! MRRL utilized a multi-faceted marketing campaign to saturate the community, increasing circulation and reaching both new and inactive cardholders. Participants will leave this presentation with the tools to create their own Book Box program and have the strategies in place to implement a marketing campaign for any initiative at their own library.

Speakers

Natalie Newville

Marketing Manager, Missouri River Regional Library

Natalie Newville is the Marketing Manager at Missouri River Regional Library. With a Masters in Strategic Leadership, she geeks out on all things strategy, and loves to discover new ways to share great ideas with her community. She regularly teaches social media skills with her marketer... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:00pm CST

Lean into the Heat

This session focuses on using Reddit and social media to diffuse campus issues. In January 2019 the Georgia Tech Library opened a new building, one half of its total complex, in a project called Library Next. While most physical feedback was positive, there existed numerous issues discussed negatively on social forums that could have gotten out of control regarding the spaces and services. We were able to diffuse the situation fairly quickly and finally by communicating openly and honestly with students and faculty online, then bringing them in physically to meet. Our efforts were applauded by multiple sources on campus for keeping an issue from exploding.

Speakers

Jason Wright

Communications Manager II, Georgia Tech Library

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:00pm CST

Show Don't Tell: How Programs Communicate Priorities, Values, and Brand

"Show don't tell" is a maxim in creative writing workshops. Don’t just say what your character is thinking/feeling...show the reader through the character’s actions what they are thinking/feeling. But it is as applicable to the relationship between libraries programming and libraries communications and marketing. Don’t just tell your user communities what your priorities and values are...show them! In this session, hear how a collaboration between a program planning and outreach unit and an external relations unit has maximized the impact of each, while bringing their organization’s stories to life.

Speakers

Marian Fragola

Director, Program Planning and Outreach, NCSU Libraries

Marian Fragola is the Director of Program Planning and Outreach at the NC State University Libraries, where she develops and manages a diverse suite of multidisciplinary programs and activities that benefit the campus and broader community. In 2018 she received a Movers and Shakers... Read More →

Chris Tonelli

Director of External Relations, NC State University Libraries

Chris Tonelli joined the NC State University Libraries in 2012 and has led the Libraries’ communications and marketing efforts as Director of External Relations since 2015. Off campus, Chris is a founding editor of the poetry press Birds, LLC and co-directs the NC Book Festival... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:00pm CST

The Subtle Art (and Science) of a Pop-Up Program

Inject whimsy and surprise into your programming planning with a pop-up! Learn the art of a pop-up program— a simple activity with a singular focus.Then balance the art with the science of a pop-up— disrupt daily routine with a desirable reward. The minimal setup and planning of pop-up programming allow us freedom and extensibility, while we can also engage in conversation about in-depth services, resources, and expertise.

Speakers

Meggie Lasher

Public Services Librarian for Archives and Special Collections, Davidson College

Meggie Lasher is the Public Services Librarian for Archives and Special Collections at Davidson College and loves helping students engage with their intellectual selves at the library. She fields reference questions for the department, manages public-facing systems and sites and teaches... Read More →

Wednesday November 13, 2019 3:00pm - 3:45pm CST

Poster Sessions

3:45pm CST

Strategies for taming the content beast

One of the biggest marketing challenges is keeping up with the steady stream of content required to be active and engaging on all your platforms. I’ve implemented solutions at Becker Library to not only provide a steady stream of content but go beyond basic event/service promotion with content that’s helpful on a deeper level, then repackage it for multiple outlets to “get the most bang for our buck.” Strategies include all-staff brainstorms to pitch and refine ideas, an editorial calendar to plan content and share the work of writing among staff, and creating e-newsletters to push content directly to users.

Speakers

Laura Swofford

Marketing Manager, Bernard Becker Medical Library, Washington University

Laura Swofford worked in fundraising and marketing for social services nonprofits for ten years before transitioning to a newly created marketing position with the Becker Library at Washington University School of Medicine in St. Louis in 2016. Being married to a librarian, it seemed... Read More →

Wednesday November 13, 2019 3:45pm - 4:45pm CST
Grand B/C

External Strategy

Audience Level Intermediate

3:45pm CST

Accessible and Inclusive Design for library marketing

Library marketing is complex and involves many moving parts. In this session you will learn about the social justice model of disability and principals of accessible and inclusive design thinking that you can apply to your library marketing practice. You will learn about accessible and assistive technology and why people choose to use or not use it. You will be empowered with a basic theoretical grounding in inclusive design that you can apply no matter what moving part is your responsibility.

Speakers

Angie Brunk

Accessibility and User Experience Design Consultant

Angie Brunk, MLS, MA, MAS is a Accessibility and User Experience Design consultant. She recently completed an MAS in Human Factors and Usability testing (think user experience design) and has been specializing in accessibility. She holds an MA in journalism and has both taught journalism... Read More →

marketingaccessibility(1) pptx

Wednesday November 13, 2019 3:45pm - 4:45pm CST
Grand F

Key Themes in Marketing & Communications

Audience Level Intermediate

3:45pm CST

Future of LMCC

Join LMCC19 Chair Maria Atilano and members of the LMC Group Board as we discuss behind the scenes of creating the successful Library Marketing and Communications Conference and the Board's work on future plans for the organization and conference. Come join a discussion on our strategic plan work, new ideas and how you can help us co-create the future of LMCC. Ask questions and hear opportunities to share your skills or grow your skill set by volunteering with LMCC.

Speakers

Jennifer E. Burke

Let's talk strategy, marketing plans with clear goals, and all things marketing tech!

Maria Atilano

Student Engagement Librarian, University of North Florida

Maria Atilano is the Student Engagement Librarian at the University of North Florida’s Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student employee while studying at the University of North Carolina at Greensboro. She... Read More →

Joan M. Barnes

Communications & Outreach Librarian, University of Nebraska-Lincoln Libraries

Joan Barnes, Communications Librarian, University of Nebraska-Lincoln Libraries is a seasoned communication, fundraising professional and librarian. She has been in Nebraska over 20 years. In the past she has served as program chair and Vice President of the Board for the Library... Read More →

Trent Smiley

Director of Marketing, Capital Area District Libraries , Michigan

Tommy Hardin

Tommy Hardin has over two-decades of experience working in public and academic libraries. He joined Mid-Continent Public Library in 2008 and has served as the Online Coordinator since 2010, managing multiple social media platforms and coordinating placement of promotional messages... Read More →

Beth Heldebrandt

public relations director, Booth Library/Eastern Illinois University

I was a newspaper editor for 22 years before taking the job as the first public relations director at Booth Library. I handle grant writing, social media, website posting, media relations, press releases, graphic design, photography and more.

Wednesday November 13, 2019 3:45pm - 4:45pm CST
Grand A

Key Themes in Marketing & Communications, Panel

Audience Level Beginner

3:45pm CST

Leveraging User Experience Expertise For Engaging and Sustainable Social Media

This presentation will discuss an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

Speakers

Jon Jeffryes

Head of Liberal Arts Program, Grand Valley State University Library

Jon Jeffryes is the Head of the Professional Programs department at Grand Valley State University Libraries in Grand Rapids, Michigan. In this role Jon also acts as Strategic Lead for Communications for the University Libraries. Jon also serves as a freelance writer of library marketing... Read More →

Kiersten Quilliams

Library Specialist, Grand Valley State University

Kiersten Quilliams’ (she/her) love for learning new things led her to libraries, where she solves new puzzles everyday. Currently a Library Specialist for Grand Valley State University Libraries, she coordinates the User Experience (UX) research for the Grand Rapids Pew Campus libraries... Read More →

Cara Medvedenko

Library Specialist, Grand Valley State University

Cara Medvedenko is a Library Specialist at Grand Valley State University. After seven years in public libraries, she now brings her enthusiasm for user-focused service to GVSU’s library User Experience team where she supports virtual customer service and engages with users through... Read More →

Wednesday November 13, 2019 3:45pm - 4:45pm CST
Grand G/H

Tools of the Trade

Audience Level Intermediate

5:15pm CST

Dine Arounds

Wednesday November 13, 2019 5:15pm - 9:00pm CST

Social Activities

Event Page https://events.blackbirdrsvp.com/orangeboy2019lmcc?fbclid=IwAR3p68u0jv2NsCb2ZmoLz8UCy1xOPT0KeA4ybCfcAtgtLmKjiPkdYLkUPiQ

5:30pm CST

OrangeBoy Networking Reception

OrangeBoy, Inc., a proud four-year sponsor of the Library Marketing and Communications Conference, invites you to a networking reception at St. Louis Public Library's magnificent Central Library. Take the opportunity to explore the library, mingle with old friends and make new ones, and learn more about OrangeBoy's Intelligent Library Management Suite, Savannah ®.

Space is limited and last year's reception sold out - RSVP for your free space at the link for "tickets."

Wednesday, November 13
5:30 pm - 7:00 pm
St. Louis Central Public Library
1301 Olive Street
St. Louis, MO 63103

5:30 pm: Reception begins
6:00 pm: Brief remarks from the St. Louis Public Library and OrangeBoy; Docent-led tours of the library
7:00 pm: Reception ends

Wednesday November 13, 2019 5:30pm - 7:00pm CST
St. Louis Public Library 1301 Olive St, St. Louis 63103

Social Activities

Event Page https://events.blackbirdrsvp.com/orangeboy2019lmcc?fbclid=IwAR3p68u0jv2NsCb2ZmoLz8UCy1xOPT0KeA4ybCfcAtgtLmKjiPkdYLkUPiQ

7:00am CST

Registration and Breakfast

Thursday November 14, 2019 7:00am - 8:00am CST

8:00am CST

Welcome

Thursday November 14, 2019 8:00am - 8:15am CST

8:15am CST

Seeing Diversity and Inclusivity Differently; Creating New Stories for Everyone

What does it mean to bring more diversity and inclusivity to your library marketing efforts? Hear about compelling stories and campaigns, get some tips, and find inspiration from Kenya and Kristen who talk about their different experiences, challenges, perspectives, and approaches.

Speakers

Kristen Sorth

Director, St. Louis County Public Library

Kristen Sorth became St. Louis County Library’s first female director on November 19, 2013. Under her leadership, the library has embarked on a multi-million dollar capital improvement campaign called Your Library Renewed. To date, the campaign has renovated or replaced 18 library... Read More →

Kenya Johnson

Director, Marketing Communications & Events, University of Arizona Libraries

Kenya Johnson is the Director of Marketing Communications & Events at the University of Arizona Libraries in Tucson, Arizona. Prior to working at UA Libraries, she served as Associate Director of Communications at the UA Health Sciences Office of Development and oversaw marketing... Read More →

Thursday November 14, 2019 8:15am - 9:00am CST

Keynote

9:00am CST

Beverage and Networking Break

Thursday November 14, 2019 9:00am - 9:30am CST

9:30am CST

First Impressions Matter: How to Win Friends in Admissions and Influence Prospective Students

When students first “meet” your library, their impression is likely formed during an Admissions-led tour of campus. Have you ever been surprised or dismayed by something a tour guide said? Have you wanted to revise their script? This interactive session will highlight Admissions tours as a valuable marketing opportunity that librarians should evaluate and influence. Drawing on examples of Library-Admissions collaboration at two institutions—a large public research university and a state college—this workshop will inspire and prepare you to partner with your institution’s Admissions department to improve library information for prospective students and families.

Speakers

Alena Principato

Outreach & Engagement Librarian, Nevada State College

Alena Principato is the Outreach & Engagement Librarian at Nevada State College in Henderson, Nevada. She enjoys finding creative ways to collaborate with stakeholders across campus and increase awareness about what the library offers. Alena earned a Master’s degree in Library Science... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand A

Community Engagement

Audience Level Advanced

9:30am CST

Systematizing Social Media While Maintaining Spontaneity

Social media excels in its ability to capture “a moment.” But, how do libraries create spontaneous content while ensuring consistency and quality? And, how do social media managers tackle this Sisyphean task amidst preexisting library responsibilities?

Washington and Lee University Library, an undergraduate library supporting 1,800 students, balances regularity/spontaneity and management/delegation through an approach that includes a social media plan; guidance from the university’s communications office; and the empowerment of work-studies trained in communication, copyright, and design best practices.

This workshop provides tested examples, templates, and workflows others can use to create methodical strategies that still embrace spontaneity.

Speakers

Emily Cook

Research & Outreach Librarian, Washington and Lee University Library

Emily Cook is the Research & Instruction Librarian for the Humanities at Washington and Lee University Library, an undergraduate library in rural Virginia serving approximately 1800 students. In pursuance of her traditional liaison responsibilities, Emily is particularly interested... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand F

External Strategy

Audience Level Beginner

9:30am CST

Engaging Staff: How to get buy-in so that everyone is a marketer

Those closest to our users are the best marketers, but staff buy in is key. How do you show employees that their participation in marketing efforts is easier than they think, directly and positively impacts users, and that the library has the tools available to use? The panelists will share their strategies, lessons learned, internal marketing tips and tricks they used to engage staff with marketing efforts.

Speakers

Jenna Anderson

Jenna Anderson has worked in Marketing and Community Relations at the Kendallville Public Library for 17 years. During that time, she's realized the importance of not only marketing to the public but to the staff, as well. Her initiatives for staff engagement have increased buy-in... Read More →

Tammy Korns

Tammy Korns is the Development and Outreach Manager for the Plano Public Library. She has been with the City of Plano for 12 years, and leads a team responsible for communications, outreach, grants, and community partnerships for the five Plano libraries. She has a Master of Library... Read More →

Megan Benson

Assistant Head, Instruction and Outreach, Binghamton University

Megan Benson is the Assistant Head of Instruction and Outreach at Binghamton University where she works to engage and inform the Binghamton community about information literacy and library services. She teaches a two credit research skills class. Prior to becoming a librarian, Megan... Read More →

Taira Meadowcroft

Public Health and Community Engagement Librarian, University of Missouri Libraries

Taira Meadowcroft (she/her) is the newly created Public Health and Community Engagement Librarian at the Health Sciences Library at the University of Missouri Libraries. Taira is responsible for facilitating all communications and outreach efforts for the Health Sciences Library as... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand G/H

Internal Strategy

Audience Level Intermediate

9:30am CST

Insta-Story: The New Frontier for Library Marketing & Engagement

Is your library utilizing Instagram to its fullest potential? Given the recent introduction of the Insta-Story in 2016 and its many associated filters, features, and upgrades since, it may be worth revisiting your library’s approach to this particular platform. Learn how to use Instagram Stories to not only successfully promote events and resources, but also deeply engage patrons in a way that enriches and transforms their experience of the library. Explore the use of Insta-Story as a forum to disrupt library/librarian stereotypes, teach information literacy, collect student feedback, provide reference help, and promote collections and services in a highly-interactive way.

Speakers

Catherine Fonseca

Catherine Fonseca is the Outreach and Inclusion Librarian at Sonoma State University in Rohnert Park, California. In this role, she develops and implements library programs, events, and practices designed to meet campus and community needs. Additionally, Catherine coordinates targeted... Read More →

Thursday November 14, 2019 9:30am - 10:30am CST
Grand B/C

Tools of the Trade

Audience Level Beginner

10:45am CST

Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community

Hamilton Public Library was the first library in Canada to use technology to innovate its open hours. Instead of closing smaller, rural branches, the Library team implemented a pilot project using bibliotheca’s open+ solution to add more open hours and develop a strong engagement plan to better serve the rural community’s needs. Community drive, technological innovation and strong marketing and outreach ensured Board, staff and residents’ buy-in. The pilot resulted in a drastic increase in open hours, programming engagement and customer goodwill. Now, the Freelton community embraces its branch and other neighbourhoods are clamoring for Extended Access at their branches.

Speakers

Shelley McKay

Hamilton Public Library

Shelley McKay oversees communications for the Hamilton Public Library (HPL) system. She and her team are responsible for promoting the Library’s 22 branches as a vibrant community hub. Shelley joined HPL after working as Director of Communications and Development at Forests Ontario... Read More →

Thursday November 14, 2019 10:45am - 11:45am CST
Grand F

Community Engagement

Audience Level Intermediate

10:45am CST

Integrating Library Communication Channels for a More Seamless Marketing Approach

All library systems, large or small, can find the navigation of the marketing landscape to be costly and time-intensive – especially in today’s age of fragmented communication channels. Hear how one library system has mastered the art of integrating its various marketing and communications efforts, ensuring that each piece of messaging is consistent and on brand – from advocacy by social media influencers and targeted email campaigns to media exposure and partner relationships.

Speakers

Mary Altman

Marketing & Comm Manager, Mid-Continent Public Library

Mary Altman joined Mid-Continent Public Library as Manager of Marketing and Communications in February 2015 and leads all marketing, advertising, branding, and external communications efforts on behalf of the 32-branch library in suburban Kansas City, MO. Originally from the... Read More →

Jim Staley

Jim Staley ensures that Mid-Continent Public Library remains a relevant resource for the community, and that all users understand the access to information and inspiration that the Library provides through its 32 physical and virtual branches. He has more than 15 years of strategy... Read More →

Emily Brown

Emily Brown has served as the Public Relations Coordinator for Mid-Continent Public Library since 2015. She began her career at an advertising agency in Kansas City and later worked for a start-up PR firm. In her current role, Emily develops and executes public relations initiatives... Read More →

Tommy Hardin

Thursday November 14, 2019 10:45am - 11:45am CST
Grand G/H

External Strategy

Audience Level Intermediate

10:45am CST

Design Basics: How to Create Better Visuals

Do you ever wonder why some graphics are more effective than others? Do you want to learn how to create better banners, PowerPoints, flyers, and more? In this presentation, you will learn the fundamentals of good design, get tips and tricks for creating engaging graphics, and learn about free tools to up your design game.

Speakers

Dana Haugh

Web Services Librarian & Coordinator for Marketing and Communication, Yale University

Dana is the Web Services Librarian & Coordinator for Marketing and Communication at Yale University’s Cushing/Whitney Medical Library where she leads the design and development of the library’s web presences and marketing initiatives. Her research interests include web design... Read More →

Thursday November 14, 2019 10:45am - 11:45am CST
Grand B/C

Tools of the Trade

Audience Level Beginner

10:45am CST

Pimp My Book Display: Transforming a Powerful Outreach Tool

Book displays can be found in most public and academic libraries all over the country, but they are primarily seen as tools to increase circulation stats, increase awareness of certain collections, or help patrons find their next book to read. The book display’s power as an outreach tool has been largely overlooked by the professional literature. This session will outline, using the once-popular, early 2000s MTV show "Pimp My Ride" as a guiding theme, how to take your book display from a standard, hum-drum collection of books to a vision and mission fulfilling, interdisciplinary, engaging, buzz-generating display.

Speakers

Tanner Lewey

Outreach & Evening Librarian, McDaniel College

Thursday November 14, 2019 10:45am - 11:45am CST
Grand A

User Engagement

Audience Level Intermediate, Advanced

11:45am CST

Lunch

Thursday November 14, 2019 11:45am - 12:45pm CST

12:45pm CST

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign

In 2018, Spokane Public Library launched an information-only campaign “Imagine the Library of the Future” that aimed to strategically reach more than half of Spokane’s population with information pertaining to a November 2018 bond measure to remodel and build new libraries. Due in part to this campaign, City of Spokane Bond Proposition 1 passed on November 6, 2018 with 64.54% approval. Learn about the tactics implemented and how the leadership inspired the Library’s biggest asset – staff – to speak to citizens about the measure. The Spokane Public Library won the 2019 John Cotton Dana Award for this strategic campaign.

Speakers

Amanda Donovan

Director, Marketing & Communication, Spokane Public Library

Amanda Donovan is the Director of Marketing and Communication at Spokane Public Library. A John Cotton Dana Award and PRXchange Award winner, Amanda has more than 18 years of marketing and communication experience including 6 years in library marketing. When not writing a brandscript... Read More →

Thursday November 14, 2019 12:45pm - 1:45pm CST
Grand A

Community Engagement

Audience Level Intermediate

12:45pm CST

When being user-focused ain’t so easy

Library communications is always about your users, right? But that’s not as easy as it sounds. You gather metrics but they don’t give you a complete picture of user needs. And sometimes you can get so wrapped up in institutional ideas about messaging, design, and signage that you lose focus on your patrons’ actual usage of the library. In this presentation, the NC State University Libraries’ External Relations team discusses how they use user-centered design and writing to break organizational logjams and keep their work focused on library patrons. Spoiler alert: They’ll even dish on recovering from spectacular failures.

Speakers

Charles Samuels

Creative Director, NC State University Libraries

Chuck Samuels is the Creative Director for the NC State University Libraries. He serves as the managing editor and designer for the Libraries’ print and online publications, and oversees Libraries branding strategy and art direction as part of the External Relations team.

Chris Vitiello

Communications Strategist, NC State University Libraries

Chris Vitiello is a Communications Strategist at the NC State University Libraries. He produces content ranging from press releases to feature articles for print and online publications, and manages the Instagram and Facebook platforms for the Libraries.

Thursday November 14, 2019 12:45pm - 1:45pm CST
Grand G/H

External Strategy

Audience Level Intermediate

12:45pm CST

When Disaster Strikes: Turning misfortune into opportunity

On May 22, 2018, a fire broke out on the roof of Kansas State University’s Hale Library. Due to catastrophic smoke and water damage, the building was closed for over a year and the 1.5 million item collection moved to storage. While most libraries plan a full renovation over the course of years, K-State had months. Timelines for architectural planning, insurance negotiations and fundraising have occurred simultaneously. This presentation will focus on the communication strategies used to raise awareness and funding in the face of overwhelming challenges. While this situation is unique, there are takeaways for any library.

Speakers

Darchelle Martin

Public Information Officer, Kansas State University Libraries

Darchelle Martin manages the Office of Communications and Marketing and oversees strategic communications at Kansas State University Libraries. In her role she leads the Libraries’ donor relations, event management, and public relations programs. Prior to joining the University... Read More →

Thursday November 14, 2019 12:45pm - 1:45pm CST
Grand F

Key Themes in Marketing & Communications

Audience Level Intermediate

12:45pm CST

Word of Mouth Marketing: how to drive the message

Word of Mouth Marketing (WOMM) has long been the “bread and butter” of library marketing. Simple, direct, and cheap, the requirements of WOMM often fit limited library resources available. WOMM happens organically, for good or ill, regardless of the library’s intent, yet is also a powerful strategy that can be employed intentionally. In 2018 the Massachusetts Library System (MLS), a statewide library support organization, mounted a Word of Mouth Marketing Project. With the expertise of Peg Barber, former ALA marketing staff, and author of “Building a Buzz,” MLS guided 24 member libraries, including public, school, academic and special participants, through training and support to mount their own WOMM campaigns. From school libraries promoting e-books, to hospital libraries building relationships with key hospital staff, each library identified messaging, target markets, and key performance indicators of success. The road wasn’t always easy, but the results have been promising. This session will provide an overview of the project from the perspective of the organizers, review the training provided to participants, and discuss the participants’ experiences. The Massachusetts Library System and the WOMM participants created a toolkit to support future library WOMM efforts. That toolkit and the continuing adventures of Massachusetts Library WOMM efforts will be reviewed.

Speakers

Anna Popp

Massachusetts Library System

Anna Popp is a Consultant who works with the Consulting and Training Services team, to provide training, professional development, and counsel to the member libraries of the Massachusetts Library System. Following her belief that efficient, intuitive, user-focused services are worth... Read More →

Thursday November 14, 2019 12:45pm - 1:45pm CST
Grand B/C

Tools of the Trade

Audience Level Beginner

2:00pm CST

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship

As the one truly interdisciplinary space on campus, libraries are well positioned to play a leadership role in initiatives that engage all schools and colleges. In this session, you’ll learn how the Wayne State University Library System put on the campus wide STEAM Challenge, a competition that brought interdisciplinary student teams together to pitch ideas to solve real problems in Detroit. From creating innovative content and promotional materials and holding interactive community workshops, to engaging the campus community to participate and watch, the Libraries energized the entire campus over a six-month period, leading to a successful and exciting pitch competition.

Speakers

Jill Wurm

As the director of marketing and communications for the Wayne State University Library System in Detroit, Michigan, Jill Wurm brings nearly two decades of experience in public relations, editorial and creative direction, strategic and event planning, project management and campus... Read More →

Thursday November 14, 2019 2:00pm - 3:00pm CST
Grand A

Community Engagement

Audience Level Intermediate

2:00pm CST

In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums

This presentation will teach librarians how to engage, cultivate, and enrich users’ experiences in the physical and virtual library with basic design strategies. This active learning session will provide ideas for themes, branding, and graphics that will have a lasting impact on your library users, from simple signage to in-depth instructional videos. You do not have to be a commercial artist to achieve professional results! We will share our positive experiences with concepts of spatial awareness, revamping service areas, and copyright and creative commons issues…and how we learned the hard way about the importance of proofreaders and editors.

Speakers

Christina Chester-Fangman

Professor, APSU’s Woodward Library

Christina Chester-Fangman is a Professor of Library Administration and the University Archives & Special Collections (UASC) Librarian / Records Management Officer. She provides effective and creative access to collections, including the rare book, manuscript, and archival collections... Read More →

Gina Garber

Coordinator of Digital Services/Professor of Library Administration, Felix G. Woodward Library Austin Peay State University

Thursday November 14, 2019 2:00pm - 3:00pm CST
Grand G/H

External Strategy

Audience Level Beginner

2:00pm CST

Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community

Typically, when we think of "accessible," we think in terms of "is the information easily accessed." Libraries, who champion free and equal access to information, often miss a key group of individuals because much of we do isn't accessible to those with visual impairments. This course will go over how to ensure your website, social media posts, and print documents are accessible to those with a wide range of visual impairments. Through small changes and long term planning, we can reach out to this under-served community.

Speakers

Ashley M Biggs

Marketing & Outreach Librarian, Maryland State Library for the Blind and Print Disabled

Thursday November 14, 2019 2:00pm - 3:00pm CST
Grand F

Key Themes in Marketing & Communications

Audience Level Intermediate

2:00pm CST

Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library!

Every library is fighting a battle for the attention of cardholders on social media. And it feels like we losing. Now, it’s time to take back organic reach and get empowered! In this rapid-fire session, you’ll learn the top 20 things to know about social media so you can stop feeling frustrated and start driving engagement with your library in a real, meaningful way. No vanity metrics allowed!

Speakers

Angela Hursh

Content Team Leader, Marketing, Public Library of Cincinnati and Hamilton County

Thursday November 14, 2019 2:00pm - 3:00pm CST
Grand B/C

Tools of the Trade

Audience Level Beginner

3:00pm CST

Snack Break

Thursday November 14, 2019 3:00pm - 3:30pm CST

3:15pm CST

LMCG Board Open House

LMCC owes its existence and success to our dedicated volunteers. Ask questions of Board members, conference team leaders, and hear opportunities to share your skills or grow your skill set by volunteering with LMCC. We need you!

Speakers

Key Themes in Marketing & Communications