Emily Cook is the Research & Instruction Librarian for the Humanities at Washington and Lee University Library, an undergraduate library in rural Virginia serving approximately 1800 students. In pursuance of her traditional liaison responsibilities, Emily is particularly interested in creating engaging learning opportunities for information literacy instruction through the gamification of learning. She also coordinates many student-focused library outreach efforts, including the co-advisement of a library student advisory board and social media management. Emily sees social media as a tool for reducing “library anxiety,” as it provides a vehicle for humanizing organizations and individuals in perceived positions of power.