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Library Marketing and Communications Conference 2019
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Community Engagement
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Key Themes in Marketing & Communications
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Visual Communication
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Tuesday
, November 12
TBA
6:00pm •
Dine Arounds
Thaxton Speakeasy
7:00pm •
LMCC 2019 Official Pre-Party and Fundraiser
Wednesday
, November 13
Grand A
9:30am •
“Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students
10:45am •
A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons
12:45pm •
Empower Library Staff with Beautiful, Branded Templates!
2:00pm •
Harnessing the Power of Staff Opinions
3:45pm •
Future of LMCC
Grand B/C
9:30am •
Using animation to build your brand physically and digitally
10:45am •
Are We There Yet? Using Data to Drive Outreach
12:45pm •
Effectively Create and Market Your Library with Videos
2:00pm •
Engaging Digital Signs: User Study Impact & Best Design Principles
3:45pm •
Strategies for taming the content beast
Grand F
9:30am •
Diversity, Equity, Inclusion and Cultural Competency for the Library Professional
10:45am •
Audience & Accessibility: Expanding Your Reach with Captioned Videos
12:45pm •
Marketing to Diverse Populations
2:00pm •
Brick & Mortar to Digital: A Unified Brand Strategy
3:45pm •
Accessible and Inclusive Design for library marketing
Grand G/H
9:30am •
Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic
10:45am •
Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement
12:45pm •
Make shift happen: Show your collections some marketing love (and engage readers, too!)
2:00pm •
Hook New Cardholders with Targeted Email Campaigns
3:45pm •
Leveraging User Experience Expertise For Engaging and Sustainable Social Media
St. Louis Public Library
5:30pm •
OrangeBoy Networking Reception
Thursday
, November 14
Grand A
9:30am •
First Impressions Matter: How to Win Friends in Admissions and Influence Prospective Students
10:45am •
Pimp My Book Display: Transforming a Powerful Outreach Tool
12:45pm •
Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign
2:00pm •
Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship
Grand B/C
9:30am •
Insta-Story: The New Frontier for Library Marketing & Engagement
10:45am •
Design Basics: How to Create Better Visuals
12:45pm •
Word of Mouth Marketing: how to drive the message
2:00pm •
Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library!
Grand F
9:30am •
Systematizing Social Media While Maintaining Spontaneity
10:45am •
Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community
12:45pm •
When Disaster Strikes: Turning misfortune into opportunity
2:00pm •
Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community
Grand G/H
9:30am •
Engaging Staff: How to get buy-in so that everyone is a marketer
10:45am •
Integrating Library Communication Channels for a More Seamless Marketing Approach
12:45pm •
When being user-focused ain’t so easy
2:00pm •
In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums
3:15pm •
LMCG Board Open House
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Library Marketing and Communications Conference 2019
America/Chicago
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Library Marketing and Communications Conference 2019
Nov 12
-
14, 2019
Tuesday
, November 12
Wednesday
, November 13
Thursday
, November 14
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Grand A
Grand B/C
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St. Louis Public Library
TBA
Thaxton Speakeasy
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Community Engagement
All
Panel
External Strategy
All
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Internal Strategy
All
Presentation
Key Themes in Marketing & Communications
All
Panel
Keynote
Poster Sessions
Social Activities
Tools of the Trade
User Engagement
All
Panel
User Engagement
Visual Communication
Audience Level
Advanced
Beginner
Intermediate
Popular
Recently Active Attendees
John Jackson
Kayla Reed
Christine Kickels
Kayah Swanson
Maura
Lindsay Funk
Maria Atilano
April Blankenship
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